Articles Tagged With YouTube
Section: Politico - Politics | Date: 2011-10-25 20:16:12
In the early days of the presidential race, Pat Kenny held an illuminating interview on the value of social media in an election campaign. On September 5, he interviewed Ewan McIntosh, a social media strategist who co-directed a “digital election arms race” that helped the Scottish National Party (SNP) sweep to an historic majority in May of this year. The strategy involved a “daily cycle of news", which "enthused volunteers" and "allowed people to feel ownership of the party”. Party members co-ordinated efforts on Twitter and Facebook to spread party messages. Crucially, the campaign was timed to build a crescendo of support on polling day. By Malachy Browne.
[A version of this article was first published in the Irish Examiner, October 25.]
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